It appears that socio-economical regularities may be understood not only by using physical or mathematical intuition or even by using the ideas from social sciences. It appears that even philologists may have something to say about our socio-economical. For example the tendency to willingness to save money for the future may be dependent on if our mother-tongue is futureless or not (do we say "It rain tomorrow" or "It will rain tomorrow"? e.g., German may be seen as a futureless language, while Lithuanian and English have strongly differing future tense). Below you will find two videos - one made by eBay Deals, which provides a broad outlook, and another recorded by TED, in which K. Chen presents his research, - which present this kind of research in more detail.
In the context of Physics of Risk it also worth to mention that the language dynamics (the evolution of the popularity of the language) themselves may be explained by using physical insights .
- M. Ausloos. On religion and language evolutions seen through mathematical and agent based models. Proceedings of the First Interdisciplinary Chess Interactions Conference, pp. 157-182. Canada, 2009. arXiv: 1103.5382 [physics.soc-ph].