S. Wernicke: How to use data to make a hit TV show

March 01, 2016 Aleksejus Kononovicius #video #sociology #ted.com #marketing #Netflix #Amazon #S. Wernicke

Sebastian Wernicke talks about how data science helps Amazon and Netflix to make decisions about creating their TV shows. The process itself is not without its intricacies, which are covered in this TED talk. We invite you to watch it!